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Thursday, 19 March 2015

In the wake of the announcement of their Apple Watch smartwatch and fitness tracker, Apple has removed competing fitness devices from its stores.

Apple had previously offered the Jawbone Up, Nike+ FuelBand and The Mio. 

The new Apple Watch goes on pre-order April 10th, to ship on April 24th. The Apple Watch has a plethora of fitness features, and can track your steps, distance, heart rate and much more. 

Liz Dickinson, CEO and founder of Mio, said Apple notified them the Mio would be removed from stores a few months ago: "They said they brought in a new executive in the marketing area who wanted to rework branding for the stores, and to make the Apple brand more front and center and clean up and minimize the number of accessories," Dickinson said. There was no mention of the Apple Watch. 

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